Interesting article on multicultural marketing in USA: 53% believe their spend against Hispanic and other audiences will increase:
http://www.drewsmarketingminute.com/2015/09/how-are-your-multicultural-marketing-strategies.html
Relevant in UK too with not one of 43 police forces achieving their ethnic representation targets.
More Sincerity Needed.
www.sincerityagency.com
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