Friday, 30 May 2014
Excellent campaign by Nike in Canada where Native Americans from 700 tribes had their feet measured and the Air Native shoe specially designed to allow for feet upto 3x width of the usual Nike shoe. Very clever niche marketing and native advertising in its real sense.
Wednesday, 21 May 2014
Coca-Cola leading the way on HIV prevention in Africa with an innovative workplace programme of condom vending machines, paypacket advertising, NGO campaigns and HIV testing at their bottling plants. A difficult subject well-handled and all their bottling plants involved.
Tuesday, 13 May 2014
Interesting Allstate Car Insurance campaign to reduce 5,000 teenager deaths in car accidents in USA each year. Social media pledge campaign to "X The TXT" and then free thumb band to wear in the car with the message "TXTING KILLS". Nice blend of offline and online and in-situ marketing relevant to teenagers. And helping prevent 13 deaths per day and 1,000 injuries per day.