Tuesday, 13 May 2014

Road Accidents reduced by text

Interesting Allstate Car Insurance campaign to reduce 5,000 teenager deaths in car accidents in USA each year. Social media pledge campaign to "X The TXT" and then free thumb band to wear in the car with the message "TXTING KILLS". Nice blend of offline and online and in-situ marketing relevant to teenagers. And helping prevent 13 deaths per day and 1,000 injuries per day.

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