If ever proof was needed of the importance of CSR then the Volkswagen dodgy emissions is that.
30% wiped off the share price in two days, the CEO resigns and $7BN set aside for the fines.
And no news as yet on whether all 11M vehicles will need to be recalled.
Or lawsuits for allowing increased pollution.
And all this from one of the world's biggest carmakers and most reputable brands.